Posts Tagged ‘fancy food show’

Our 2011 summer Food Fête event wrapped up last week — the seventh year we’ve brought together a select group of food, beverage and kitchenware companies to show off their newest products to the national food and lifestyle media.

I was extremely happy to see the strong media turnout, particularly the high quality of media outlets represented.  This was the first year Food Fête has not been held immediately after the summer Fancy Food Show, which I must say turned out to be an advantage, since the media seemed more energetic and enthusiastic, having not spent a full day on their feet at the Javits Center.

In attendance were 120 food writers and bloggers representing media outlets including All You, Allergic Girl, Bon Appetit, Brides, CBS Sunday Morning, Cool Hunting, Epicurious.com, Family circle, Fast Company, Fine Cooking, FIRST for Women, Food Network, FoodNetwork.com, Food Network Magazine, Food & Wine, Men’s Health, O, The Oprah Magazine, Oprah.com, Prevention, Real Simple, SELF, Weight Watchers Magazine, Woman’s Day and Woman’s World, among others.

For the complete list of exhibitors, visit our media page at www.foodfetepress.wordpress.com.  I also have begun a photo album on the Food Fête fan page at http://on.fb.me/l3CH6V.

Some early online coverage has started to emerge, which is posted below.  This list will be updated as I come across articles and posts, so check back for updates:


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Food companies and their PR agencies who have exhibited at previous Food Fête media events don’t need a lot of convincing, but for those who’ve been weighing the pros and cons of joining us, here are five reasons why Food Fête is a terrific platform for launching new products.

1. Intimate & 100% Media-Focused: Trying to wrangle media at huge trade shows for a new product launch is tough and not getting easier.  It becomes a game of scanning name badges for “Press,” then getting their attention long enough to hear your micro-pitch.  Few editors will set appointments, and if they happen to stop by your booth when you’re speaking with a prospective customer, it’s a lost opportunity.  They’ve moved on. Food Fête is the opposite.  It’s 100% media-focused, so there are no distractions. We keep thing intimate so editors and bloggers have time to experience everything.  Our cocktail party setting also helps!

2. Relationship-building: I’ve read a lot lately questioning the future of face-to-face media interactions in the context of a changing media landscape and surge in social media. Regardless of how many Twitter media followers you have, real people are still hard at work creating content (traditional or otherwise), and having the opportunity to meet them in person to tell your (or your client’s) story can make all the difference in the world.

3. Economies of Scale: Food Fête typically attracts anywhere from 60 to 130 food media attendees, depending on location.  While media tours and desk sides are still a staple in the PR toolbox, they are becoming more difficult to book and more costly to execute. For a fraction of the cost of a media tour, Food Fête puts you in front of many of the editors you’d typically meet anyway, plus others (especially bloggers) who might never take a traditional meeting.

4. Product Sampling: The importance of getting food writers and bloggers to actually sample your products is a no-brainer. They can’t (or shouldn’t) review a product without trying it, and Food Fête accomplishes that and more. In addition to tabletop sampling, our Food Fête media sample bag puts your products directly into the media’s hands for potential review, saving you the time and expense of shipping individual review samples.

5. Credibility: As Food Fête enters its sixth year, it has earned a strong reputation for delivering quality new products at a well-produced event. A prolific food blogger for one of the country’s top food blogs calls Food Fête her “favorite food event of the year.”  Food writers get excited about attending each year, which adds to Food Fête’s event “personality,” creating added value for our exhibitors.

If you still need convincing, contact Jeff Davis at 503-719-4961 or jeff at foodfete dot com to discuss.

Our next Food Fête event is Jan. 18, 2010 in San Francisco, and we’re currently accepting exhibitor applications. Download the event brochure and application at www.foodfete.wordpress.com/forms.

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FFSF10 Brochure Cover Pix

It’s hard to believe that when our Winter 2010 Food Fete event rolls around on Jan. 18, it will mark our sixth year.  Lots of fun has been had and lessons learned in that timeframe.

We’re now accepting exhibitor applications for the Jan. 18 event in San Francisco.  Unlike our New York event, which draws many of the consumer food and lifestyle magazines based in NYC, the San Francisco event is more regional and attracts more bloggers and online media.

And for those who’ve attended both, the SF event has a different vibe.  It’s a smaller event, so things are more intimate.  And if last year is any indication, the media bave a great time (the wine and cocktails help in that regard) meeting with food companies and each other.

Download the event brochure and exhibitor applications at www.foodfete.com/forms.html or from the “Forms” section on this blog.

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I’ve been collecting online media coverage since our Food Fete event on June 29 in New York.

Please email me any additional links that I’ve missed, and I’ll be sure to add them.

It’s too early for the long lead monthlies, but I’ve been tipped off to some expected coverage later this year.

The Product Pasha (Senor Sangria)
Intrepid Culinologist (multiple exhibitors)
Slashfood (21st Amendment Brewery)
Karen Hochman: Facebook
Bite of the Best (Kernel Season’s)
Bite of the Best (Mirassou Winery)
Bite of the Best (Senor Sangria)
Bite of the Best (Kettle Foods)
Socially Superlative (multiple exhibitors)
Slashfood (multiple exhibitors)
The Village Voice (21st Amendment Brewery)
This Next (Pestos with Panache)
This Next (Stonewall Kitchen)
TheGirlAttheParty.com (Pestos With Panache)
The Product Pasha (Antoine Amrani Chocolates)
Tish Boyle Sweet Dreams Blog (Antoine Amrani Chocolates)
Sustainable Joy Blog (multiple exhibitors)
Cookie (Kettle Foods)

What I Made for Dinner Blog

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Food Fete NY '08

Food Fete NY '08

I’ve been truly humbled by the response to this summer’s upcoming Food Fete media event.

I have to admit that four month ago, when nothing but economic gloom and doom dominated the headlines and I was beginning the marketing for our flagship summer media event, I braced myself for fewer exhibitors and lower revenues than last year.  I knew budgets were cut and companies were scaling back the marketing and PR spending.  And sadly, some small food producers hadn’t survived the downturn.

Fast forward to this week when I wrapped up the exhibitor sales and media invitations, to see we have a record 50 companies involved and a media RSVP list approaching 165. The buzz is building to new levels, and chances are I may have to turn away some media, due to venue capacity limits.

Never before have I seen this strong level of interest in our event, and for that I am extremely grateful.  I thank the companies, PR agencies and members of the food media who continue to put their trust in Food Fete to deliver value.

One new addition to this year’s event is on-the-fly Twittering from Food Fete.  We’re having someone with one of those new HP Netbooks roaming the event floor, inviting exhibitors and media to tweet live from the event.  If you want to follow the activities, search for #foodfete on Twitter beginning June 29.

You can follow me on Twitter @foodfete.

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Whew, what a week.

It happens each summer about this time — when we’re about 30 days out from our media event — that a flurry of activity takes place both on the exhibitor side and media RSVPs.

Perhaps it’s those food and beverage companies that have been on the fence about exhibiting finally pulling the trigger to move forward, or maybe the PR priorities shift to the summer media activities, and Food Fete becomes top of mind.  In either case, it’s nice to see that despite a recession, food companies are still making PR a priority and turning to Food Fete as one of their platforms.

The media RSVP list topped 100 yesterday, and today stands at nearly 110.  I’m particularly impressed by the consistently high caliber of media planning to attend. As in years past, the consumer print food media are well represented, combined with online sites and food bloggers.  Three people asked me today what the ratio of print-to-online media is for Food Fete, and a rough calculation showed that about 25% fall into the purely electronic category.

We’re not quite sold out of exhibitor tables, but I hope to reach that threshold soon.  It was around this time last year when we hit capacity, enabling me to shift my focus from event marketing to event production and logistics. If you’re interested in one of the remaining tables, email me at jeff (at) foodfete (dot) com.

I continue to be grateful to the companies and media who keep supporting Food Fete each January and June.

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