Archive for the ‘Food Trends’ Category

If you love chocolate as much as I do, then Food Fête Chocolat — our first press event devoted exclusively to premium chocolate — was the place to be last Thursday, Nov. 10 in New York City.

Having produced 17 Food Fête events since 2005, this one ranks in my top three personal favorites in terms of overall excitement, energy and engagement between the food press and chocolate brands. Not only was it a fun event to produce, it was rewarding to see unfold, prompting media to comment about the chocolatiers’ passion for their craft (making it very educational), with some media telling me it was one of their best chocolate event experiences.  I also observed a lot of note-taking at this event.

Fourteen exhibitors and about 85 food journalists and bloggers came together to share their knowledge and learn about all things chocolate (modern and even historical), some of the challenges facing cacao growers and, of course, sample lots of amazing chocolate bars, truffles and bonbons from around the world.

There was also no shortage of unique flavor combinations, with Madison Chocolatiers West’s black garlic truffle generating a lot of buzz. Lindt’s Excellence Intense Cranberry bar also created a nice chocolate and fruit combination for the holidays, though it’s available year-round. For the professional chocolatier as well as home confections enthusiast, Truffly Made showed their latest silicone truffle molds, which make truffle production a lot easier. David Lurie Sun Cups, which makes a line of organic, gluten-free and nut-free chocolate candies, had virtually nothing left on their table by the close of the event.  Not a bad way to end the evening.

There was far too much to comment on individually, but it’s safe to say that nothing failed to deliver.

Our 2011 Food Fête Chocolat exhibitors included:

Amano Artisan Chocolate
American Heritage Chocolate, Distributed by the Historic Division of Mars, Inc.
Chuao Chocolatier
David Lurie Sun Cups
Divine Chocolate
Fine Chocolate Industry Association
Gail Ambrosius Chocolatier
Gnosis Chocolate
Hotel Chocolat
The Madison Chocolatiers West
Truffly Made, Inc.

An impressive roster of high-level food writers from top food and lifestyle media outlets were on hand, including All You, Bloomberg Businessweek, Brides, Dessert Professional, Epicurious.com, Every Day with Rachael Ray, Food Network, FoodNetwork.com, Food Network Magazine, Food & Wine Online, Grocery Headquarters, Health Magazine, Huffington Post, Martha Stewart Living, Men’s Health, O The Oprah Magazine, Prevention, TheNibble.com, Woman’s Day and Woman’s World, among others, plus an assortment of bloggers and freelance writers anxious to discover what’s new in chocolate.

As bloggers often do, some began sharing their experiences right away, which you can read below.  I’ll update this list as new posts and/or articles are published.

  • HeyDoYou.com (lots of great exhibitor photos in this post!)

Finally, here are some pics from the event (photos: Michael Harger, Jeff Davis)


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One of the benefits of running a small company is the ability to act quickly, which makes it possible for me to shake up our 2011 event roster a bit by adding a new media event this fall focused exclusively on chocolate.

Called Food Fête Chocolat, this new event, scheduled for Nov. 10, 2011 in New York City, gives chocolate companies a singularly-focused opportunity to present their newest and most luxurious creations to an invited group of national food editors and bloggers.  Having produced our Food Fête media events for seven years now, we know what chocolate brands and media want, and see a unique opportunity to deliver it.

A couple of years ago, I helped a former client (who owns a chocolate company) staff his table at a regional, consumer chocolate show. Within minutes, I was stunned by the non-stop flow of consumers stopping by his booth, clamoring for samples. This went on eight hours a day for two days — and this was a relatively small, regional show.

Given what I do for a living, I quickly realized that even if a member of the media stopped by, my client would hardly have a minute to talk to them.  Since I hate missed opportunities, it got me thinking about producing a chocolate-only Food Fête event that eliminates that consumer component, which from a purely PR perspective, is a distraction.

Though too late for the holiday long leads, the timing is perfect for short-lead and online press/bloggers looking for chocolate gifts for the holidays.  With Valentine’s Day and Easter not that far away in 2012, this event also will be good for long-lead media for those holidays.

We’re limiting this event to 20 chocolate companies, to further reinforce the intimate nature and relationship-building aspect of our events.  We want to give media the time to meet every exhibitor and experience their creations.

Chocolate companies and agencies with interested clients can get more information, including pricing, by downloading the Food Fête Chocolat brochure by clicking here, and may apply online at this link: http://bit.ly/FFChocolat2011App.

NOTE: This new Food Fête Chocolat event replaces the “Foods for Diabetics” event originally scheduled for October, which will be pushed back to 2012.

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(UPDATED 3/30/11)

NOTE: Some early blog coverage has already been posted, and I’ll keep updating this list as I find event round-ups or coverage of specific products.

MyLifeOnandOffTheGuestList: http://bit.ly/dEhLNi
GlutenFreeMike.com: http://bit.ly/gVefqE
Gluten-Free Fun: http://bit.ly/gpxur6
HeyDoYou.com: http://heydoyou.com/food-fete
Refresh (Supermarket News blog) http://bit.ly/fDAt88
Kafi Drexel of NY1 News (via Facebook): http://on.fb.me/f74BNc
Brooklyn Allergy Mom: http://bit.ly/gAZWbJ

The first of our new health-focused Food Fête events took place last night in New York City, focusing exclusively on allergen-free foods.

Allergies and intolerances to foods that contain gluten, dairy, eggs, tree nuts, peanuts, soy (and more) affect a growing number of Americans who are always on the lookout for foods they can safely eat. The idea behind this event was to bring together a collection of such products to help educate writers and bring attention to a food-related health issue that doesn’t appear to be going away any time soon.

Given the product niche, this Food Fête was more intimate than most of our events — showcasing products from 14 companies. Dominating the product offering were a variety of gluten-free baked goods including cookies, breads and snacks. Pasta Prima introduced two very delicious raviolis, the first gluten-free ravioli to hit the market.

A few companies, including Chobani Greek Yogurt and Lucini Italia, focused new attention on existing products that are naturally gluten-free, giving allergy-sensitive consumers options they might not have otherwise considered, given these products are not specifically marketed to people with Celiac disease.

The National Peanut Board, which at first glance might raise some eyebrows as to why they’d be included among a collection of allergen-free foods, delivered the message that while some experience peanut allergies, peanuts and products made from peanut flour are gluten-free and widely consumed by Celiacs.  Finally, General Mills was on hand not only to promote their line of gluten-free cereals and snack foods, they recently launched GlutenFreely.com to provide consumer education on living with Celiac disease.

Profiles of all the participating companies can be found at www.foodfetepress.wordpress.com.

More than 40 food writers and bloggers interested in this specific product category were treated to some totally new products from companies they had not heard of as well as those from several familiar brands.  Food blogger and author Sloane Miller (a.k.a. Allergic Girl) also signed complementary copies of her new book “Allergic Girl,” set to hit stores in a week or so.

I’d like to extend a huge thanks to the participating companies and all the writers who came out last night.

Next up for us is our “Healthy Foods for Kids” press event on April 28 in New York.

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It has been so long since I posted here, it’s almost embarrassing.  But a lot of good things have been happening over the past few months to keep me busy.

A quick recap.

We partnered with BlogHer to produce a special Food Fête event during their 2nd annual BlogHer Food Conference in October in San Francisco.  It was a big success with more than 230 food bloggers — all BlogHer Food conference attendees — stopping by to see new products and mingle with food producers.

Next, our regular winter Food Fête event, scheduled for January 17 in San Francisco, officially sold out yesterday, marking the earliest we’ve ever hit that milestone.  In fact, we’re already pre-selling exhibitor tables for some of the new health-focused events coming in 2011, which is also very encouraging.

Read all about our event plans for 2011 here.

So, what does all this tell me?

Food Fête, which turns seven in 2011, has been very fortunate to have not been negatively affected by the tough economy of the past couple of years.  In fact, our business has never been stronger, experiencing year-to-year growth.  I see this trend continuing into 2011, as evidenced by the early interest among food companies already contracted to participate in our events next year — some of which are more than six months away.

I’ve said this before, but I am continually humbled by how the specialty food industry, public relations agencies and the food media have supported Food Fête. We continually strive to create better events by learning from our mistakes, staying on top of what’s happening in the industry and operating our business from a position of integrity and delivering value.

Keep up with our progress by following us on Twitter at @foodfete and “like” our Facebook page.

Happy holidays!

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(UPDATE 9/27/10: We’re offering a $250 “early bird” discount off the exhibitor fee at our San Francisco event. Deadline to qualify is Nov. 15)

I announced our 2011 event plans a couple of weeks ago (see press release), which involve producing a total of five media events, three which are brand new and have a specific health focus. Four of the five events next year also will be held in New York City.

The brochure with information on each event is now ready for download by clicking here. Pricing and tentative dates are also included.

We’re now accepting exhibitor applications for all of our 2011 events. A single exhibitor application can be accessed at http://bit.ly/foodfete2011.

Favorable comments and feedback from the food press and PR agencies indicate we’re headed in the right direction, so I’m personally very excited about lies ahead.

I hope you are too.

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I’m very excited about what’s been keeping me busy for the past couple of months–namely, pulling together our 2011 event schedule, which I’m happy to announce includes three completely new events, each focused on a specific health issue.

Here’s a link to the official press release: http://pitch.pe/84484

Since 2005, Food Fête has produced two press events annually — one in January in San Francisco, and the other in June in NYC — each timed alongside that big trade show known for “fancy” foods (Disclaimer: Their lawyers prefer I refrain from mentioning their name).  The one exception was last fall when I added a regional food event by taking a small collection of artisanal food products from Oregon to New York, which press attendees loved by the way.

That got me thinking.

Healthy eating and foods aimed at specific health conditions are flooding the pages of food magazines and blog posts, so maybe it’s time to create a platform for products that address specific health issues.  So, that’s what we’re doing. While we’ll continue producing our annual January and June events next year, we’re adding three new health-focused events in New York City, which will showcase:

  • food products for people with food allergies
  • healthy foods for kids
  • glycemic-friendly foods for diabetics

If you follow the specialty food industry, you probably already know the aforementioned food trade show is temporarily moving from New York City to Washington, D.C. in 2011 and 2012.  Based on my informal research with NYC-based media who regularly attend our events, there’s a good chance many won’t make the trip to D.C. due to tight work schedules and travel budgets.

That’s why our flagship summer event will remain in New York City for 2011 and 2012.  The San Francisco event is already scheduled for Monday, Jan. 17, 2011, and we’re still finalizing the date for the New York event in June.  By the way, our January and June events will not be themed, and open to all product categories.

If you’ve done the math, that means Food Fête is producing five events in 2011.

A couple of other changes are also in store for next year, which I’m anticipating could get mixed reviews.  First, we’re saying goodbye to the media gift bag as you’ve come to know it.  We’re a very lean operation, and given our expansion plans, I must commit every resource to producing the most meaningful events possible.  That means not spending time and manpower managing the logistics of receiving hundreds of cases of food products, then sorting and stuffing 175 bags in a matter of hours.

As Food Fête has grown, so have the challenges of creating the gift bag.  This past summer, we even tried outsourcing the gift bag assembly to a fulfillment house.  It sounded good on paper, but in trying to accommodate far too many exhibitors who missed the fulfillment shipping/delivery deadline, what should have been a time and resource-saver turned into, well, let’s just say the opposite of that.

I’m the first to recognize the sample distribution component of the gift bag is important to companies without the resources to do it themselves, so I am looking into alternatives that meet the same objectives, but without physically creating a bag.

For the past two summers, the gift bag has actually grown into two bags, which the media have commented are heavy and  cumbersome to deal with as they leave our venue.  We’re also attracting a growing number of perishable products at our events, which obviously cannot be added to the bag, so “schwag” gets substituted in their place — something I don’t want the gift bag to become.

On the positive side, exhibitors and their agencies will no longer have to deal with the cost and hassle of shipping cases of product, hoping it arrives on time and in tact — because sometimes it doesn’t.

We’re also eliminating the “Networking Level” participation option.  We typically have only a few participate at that level each event, and after evaluating the pros and cons, I’ve decided it no longer supports our growth strategy.  Since we’re eliminating the gift bag, the stand-alone, gift bag-only option is also gone.

My hope is all the positive changes will outweigh any perceived negative ones, and that everyone is looking forward to our new health focus in 2011. The media have already indicated they’ll support multiple themed events, so we’re anticipating a record year.

The 2011 event brochure will be available soon, at which time we’ll also be accepting applications for all of next year’s events.

Use the comments section to tell us what you think about our plans for 2011.

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I know I’ve been remiss in updating here, but the good news is I’ve been busy working on a new event with the wonderful women from BlogHer.

We’re co-producing a product showcase that doubles as the “Welcome Party” during the second annual BlogHer Food Conference (the conference is already sold out), taking place Oct. 8-9 in San Francisco.  Our event is from 6:30-9 pm on Friday, Oct. 8, where we will host up to 25 artisanal food and beverage companies.

Here’s a link to the release: http://pitch.pe/82721.

This event is slightly different from our “regular” Food Fete events in that it’s only open to BlogHer Food Conference attendees — about 300 food bloggers from across the U.S.  Because bloggers usually work independently and are so geographically dispersed, it’s not everyday that companies get a chance to meet this many food bloggers in one location, so we believe this is a pretty unique opportunity.

The sponsorship fee for a table to sample products is $2,000, and we’re already 50% sold out, so contact me if you’re interested in getting involved.

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