One of the benefits of running a small company is the ability to act quickly, which makes it possible for me to shake up our 2011 event roster a bit by adding a new media event this fall focused exclusively on chocolate.
Called Food Fête Chocolat, this new event, scheduled for Nov. 10, 2011 in New York City, gives chocolate companies a singularly-focused opportunity to present their newest and most luxurious creations to an invited group of national food editors and bloggers. Having produced our Food Fête media events for seven years now, we know what chocolate brands and media want, and see a unique opportunity to deliver it.
A couple of years ago, I helped a former client (who owns a chocolate company) staff his table at a regional, consumer chocolate show. Within minutes, I was stunned by the non-stop flow of consumers stopping by his booth, clamoring for samples. This went on eight hours a day for two days — and this was a relatively small, regional show.
Given what I do for a living, I quickly realized that even if a member of the media stopped by, my client would hardly have a minute to talk to them. Since I hate missed opportunities, it got me thinking about producing a chocolate-only Food Fête event that eliminates that consumer component, which from a purely PR perspective, is a distraction.
Though too late for the holiday long leads, the timing is perfect for short-lead and online press/bloggers looking for chocolate gifts for the holidays. With Valentine’s Day and Easter not that far away in 2012, this event also will be good for long-lead media for those holidays.
We’re limiting this event to 20 chocolate companies, to further reinforce the intimate nature and relationship-building aspect of our events. We want to give media the time to meet every exhibitor and experience their creations.
Chocolate companies and agencies with interested clients can get more information, including pricing, by downloading the Food Fête Chocolat brochure by clicking here, and may apply online at this link: http://bit.ly/FFChocolat2011App.
NOTE: This new Food Fête Chocolat event replaces the “Foods for Diabetics” event originally scheduled for October, which will be pushed back to 2012.