It has been so long since I posted here, it’s almost embarrassing. But a lot of good things have been happening over the past few months to keep me busy.
A quick recap.
We partnered with BlogHer to produce a special Food Fête event during their 2nd annual BlogHer Food Conference in October in San Francisco. It was a big success with more than 230 food bloggers — all BlogHer Food conference attendees — stopping by to see new products and mingle with food producers.
Next, our regular winter Food Fête event, scheduled for January 17 in San Francisco, officially sold out yesterday, marking the earliest we’ve ever hit that milestone. In fact, we’re already pre-selling exhibitor tables for some of the new health-focused events coming in 2011, which is also very encouraging.
Read all about our event plans for 2011 here.
So, what does all this tell me?
Food Fête, which turns seven in 2011, has been very fortunate to have not been negatively affected by the tough economy of the past couple of years. In fact, our business has never been stronger, experiencing year-to-year growth. I see this trend continuing into 2011, as evidenced by the early interest among food companies already contracted to participate in our events next year — some of which are more than six months away.
I’ve said this before, but I am continually humbled by how the specialty food industry, public relations agencies and the food media have supported Food Fête. We continually strive to create better events by learning from our mistakes, staying on top of what’s happening in the industry and operating our business from a position of integrity and delivering value.