Our sixth annual Food Fête media event in New York City is just over a week away, and it’s simply going to be our biggest and best ever. I’m so proud of how this event has become a permanent “pin drop” on the map of must-attend food events.
We have a room-busting 53 companies on hand this summer to exhibit new products they’ve been working on this year.
I’m particularly excited to say that a good number of products are making their media debut at Food Fête — always a personal goal that makes our event as meaningful as possible for the press.
Speaking of press, we currently have 180+ planning to attend — another record. More importantly, some of the industry’s most respected food writers are on the list.
Interest among food editors and bloggers has been so strong that for the first time, we won’t be accepting on-site media registrations — a tough spot for someone in my position to find themselves.
Here’s just a sampling of what’s in store:
- Lots of dairy and cheese
- Chocolate and chocolate-based products
- Sustainability-focused meats
- Healthy snack foods
- Gluten-free foods
- Functional beverages
- Regional, artisanal vodka
- Boutique wines from Washington state
- Inspired kitchen wares with innovative functionality
- New twists on old classics
- Ingredient-based products
- Premium sauces
- Convenience foods for the home cook
- Non-dairy (but dairy-inspired) foods
- Energy/nutrition bars
- Fruit spreads
- Soft drinks
- Foods with eco-friendy packaging
- Indulgence foods
- …and more!
Though it’s only June, I’m already working hard on 2011, which I can promise will be a pivotal year for my growing company. I’m not ready to announce anything just yet, but I can say there will be more opportunities and new services in store that I hope the food press, food PR agencies and food marketers will embrace to make their jobs easier.
I need to start packing.