I told you back in September about our new product sampling service called “Food Fête Delivered,” and want to provide an update.
In the process of launching this new service, it occurred to me that one of its biggest advantages is how it gets new product samples into the hands of food writers and bloggers who are simply unable to attend all the food trade shows around the country.
It’s no secret that most print publications have experienced financial troubles, which means travel budgets have been cut, enabling writers to travel to fewer trade shows. Bloggers are generally self-funded and likely lack the discretionary income to fly here and there for trade shows, as well.
I recently conducted an unscientific survey of about 100 food writers and bloggers — mainly those who already know Food Fête — to better understand their trade show attendance habits.
I found that 56% of food writers surveyed attend 0-3 trade shows per year, which was a bigger percentage than I had imagined. Eighty-one percent only attend trade shows that are near them geographically, with 67% of those citing budgetary constraints as the reason why.
When asked if they would like to receive new product samples exhibited at shows they are unable to attend, more than 80% of those surveyed said “yes.” Okay, not a big surprise, but it triggered an idea about how to add a somewhat “virtual” component to food shows for press who would otherwise miss out.
If the media can’t come to the shows, then at least take the product sampling piece of the shows to them. Our plan is to produce several Food Fête Delivered shipments throughout 2010 containing new products launched at various food trade shows.
I’ll have more details soon, but I’m excited about providing new options to food companies and PR firms who attend trade shows to meet the press, just to find out many of the top writers are back in their offices.