Food companies and their PR agencies who have exhibited at previous Food Fête media events don’t need a lot of convincing, but for those who’ve been weighing the pros and cons of joining us, here are five reasons why Food Fête is a terrific platform for launching new products.
1. Intimate & 100% Media-Focused: Trying to wrangle media at huge trade shows for a new product launch is tough and not getting easier. It becomes a game of scanning name badges for “Press,” then getting their attention long enough to hear your micro-pitch. Few editors will set appointments, and if they happen to stop by your booth when you’re speaking with a prospective customer, it’s a lost opportunity. They’ve moved on. Food Fête is the opposite. It’s 100% media-focused, so there are no distractions. We keep thing intimate so editors and bloggers have time to experience everything. Our cocktail party setting also helps!
2. Relationship-building: I’ve read a lot lately questioning the future of face-to-face media interactions in the context of a changing media landscape and surge in social media. Regardless of how many Twitter media followers you have, real people are still hard at work creating content (traditional or otherwise), and having the opportunity to meet them in person to tell your (or your client’s) story can make all the difference in the world.
3. Economies of Scale: Food Fête typically attracts anywhere from 60 to 130 food media attendees, depending on location. While media tours and desk sides are still a staple in the PR toolbox, they are becoming more difficult to book and more costly to execute. For a fraction of the cost of a media tour, Food Fête puts you in front of many of the editors you’d typically meet anyway, plus others (especially bloggers) who might never take a traditional meeting.
4. Product Sampling: The importance of getting food writers and bloggers to actually sample your products is a no-brainer. They can’t (or shouldn’t) review a product without trying it, and Food Fête accomplishes that and more. In addition to tabletop sampling, our Food Fête media sample bag puts your products directly into the media’s hands for potential review, saving you the time and expense of shipping individual review samples.
5. Credibility: As Food Fête enters its sixth year, it has earned a strong reputation for delivering quality new products at a well-produced event. A prolific food blogger for one of the country’s top food blogs calls Food Fête her “favorite food event of the year.” Food writers get excited about attending each year, which adds to Food Fête’s event “personality,” creating added value for our exhibitors.
If you still need convincing, contact Jeff Davis at 503-719-4961 or jeff at foodfete dot com to discuss.
Our next Food Fête event is Jan. 18, 2010 in San Francisco, and we’re currently accepting exhibitor applications. Download the event brochure and application at www.foodfete.wordpress.com/forms.