I’ve had the idea for several years to create a service that falls outside the parameters of (but complements) our Food Fête press events. Today, I’m excited to finally tell you about “Food Fête Delivered.”
This new service is based on the idea of shipping a select number of new specialty food & beverage product samples to top food journalists and bloggers who review new products, and have come to know and trust the Food Fête brand.
Submitting new product samples to the food press for potential review is the backbone of consumer product PR campaigns, and unless you have a PR firm or experienced staffer to manage that, it can be a real pain. Media lists are hard to keep updated, and after investing the time and money to ship multiple packages, what happens after the truck drives away?
It’s that second part that got me thinking about how to get the media excited about receiving new product samples, which triggered the idea for Food Fête Delivered. In my research, I contacted food editors and bloggers to gauge their interest in receiving a single shipment with multiple samples, and the answer was a resounding “yes.”
To get their attention and encourage a fast open, we’ll be sending a Food Fête-branded box that we believe will excite them to dive in to see what surprises we’ve sent.
Comments from food editors who’ve attended our Food Fête events over the years also made me also realize that receiving review samples from Food Fête has some added value because they know and trust us to deliver on our promise of quality.
Obviously, shipping products to media isn’t enough, so we’re also creating a dedicated Food Fête Delivered website where editors can conveniently access and download product details, photographs, videos and contact information. This online approach also supports companies’ search engine marketing and over time, and can evolve into a valuable resource for media across the board.
The cost to participate is $1,200 per product, and we’re gearing up for our first shipment in early January 2010 — to upwards of 100 writers. Contact me at jeff (at) foodfete (dot) com to get started.
Download the FAQ to learn more about Food Fête’s newest “delivery.”