I’ve been truly humbled by the response to this summer’s upcoming Food Fete media event.
I have to admit that four month ago, when nothing but economic gloom and doom dominated the headlines and I was beginning the marketing for our flagship summer media event, I braced myself for fewer exhibitors and lower revenues than last year. I knew budgets were cut and companies were scaling back the marketing and PR spending. And sadly, some small food producers hadn’t survived the downturn.
Fast forward to this week when I wrapped up the exhibitor sales and media invitations, to see we have a record 50 companies involved and a media RSVP list approaching 165. The buzz is building to new levels, and chances are I may have to turn away some media, due to venue capacity limits.
Never before have I seen this strong level of interest in our event, and for that I am extremely grateful. I thank the companies, PR agencies and members of the food media who continue to put their trust in Food Fete to deliver value.
One new addition to this year’s event is on-the-fly Twittering from Food Fete. We’re having someone with one of those new HP Netbooks roaming the event floor, inviting exhibitors and media to tweet live from the event. If you want to follow the activities, search for #foodfete on Twitter beginning June 29.
You can follow me on Twitter @foodfete.