Whew, what a week.
It happens each summer about this time — when we’re about 30 days out from our media event — that a flurry of activity takes place both on the exhibitor side and media RSVPs.
Perhaps it’s those food and beverage companies that have been on the fence about exhibiting finally pulling the trigger to move forward, or maybe the PR priorities shift to the summer media activities, and Food Fete becomes top of mind. In either case, it’s nice to see that despite a recession, food companies are still making PR a priority and turning to Food Fete as one of their platforms.
The media RSVP list topped 100 yesterday, and today stands at nearly 110. I’m particularly impressed by the consistently high caliber of media planning to attend. As in years past, the consumer print food media are well represented, combined with online sites and food bloggers. Three people asked me today what the ratio of print-to-online media is for Food Fete, and a rough calculation showed that about 25% fall into the purely electronic category.
We’re not quite sold out of exhibitor tables, but I hope to reach that threshold soon. It was around this time last year when we hit capacity, enabling me to shift my focus from event marketing to event production and logistics. If you’re interested in one of the remaining tables, email me at jeff (at) foodfete (dot) com.
I continue to be grateful to the companies and media who keep supporting Food Fete each January and June.