While the national economy is unquestionably off in the ditch, I’m happy to say that our upcoming Food Fete media event next Monday has more exhibitors than our previous west coast event, and media RSVPs are approaching 90 — a new record for San Francisco.
I want to believe our event format, which enables a select number of food companies to meet with dozens of editors in two-hours, represents a high-value opportunity during a time when companies are demanding more ROI for their PR and marketing budgets.
When looking at the exhibitor mix, it’s no surprise that chocolate companies will be well-represented at Food Fete, including some new ones and the re-launch of one chocolate company making a comeback that almost disappeared from the market for several years.
The specialty food business has always been rich with family-owned and run businesses, but this year we have more than at previous events. I’m chalking it up to our proximity to the Bay Area and California wine country, which probably has a disproportionate number of family-run business.
Unlike our New York event, which attracts editors from more national consumer food and lifestyle magazines, exhibitors at our San Francisco event will see lots of online media outlets — particulary food bloggers — creating more near-term editorial opportunities.
Time permitting, I’ll update my Twitter network live from the event. Follow me on Twitter at http://twitter.com/FoodFete to read the latest.