Sometimes in life you have no other choice than to roll with the punches, which is where I found myself during Food Fete on Monday night.
On New York City’s hottest day of the summer thus far (94 degrees), the air conditioning in our event venue quit working. Uncomfortable for everyone? You betcha. Wishing I could have found refuge beneath the Grey Goose Vodka ice sculpture on the martini bar? Oh yeah.
As an event producer where managing the details to ensure a positive experience is a constant goal, there are always a small number of things that fall outside your control. Generally speaking, the weather and things like air conditioning fall into that category.
Monday’s lack of air conditioning, however, was only part of the source of my discomfort, knowing that in an hour or so, the room would be filled with the national food press eager to meet 30 food companies we had assembled. (Oh god, what about the chocolate?)
Despite the heat both inside and out, nearly 90 media attended Food Fete, representing an almost 50% increase over last summer’s attendance. For me personally, that further validates the event model and the fact that media want to meet with companies in a setting that’s condusive to good conversation.
Among the publications represented at Food Fete included O, The Oprah Magazine, Food & Wine, Every Day with Rachael Ray, Martha Stewart Living Radio, SELF, Real Simple, TIME magazine, Ladies’ Home Journal, Epicurious.com and Associated Press. All in all, everyone made the best of a rough situation and hopefully accomplished what they set out to do.
They say when life hands you lemons, make lemonade. On that, I believe our exhibitors and media guests rose to the occasion.
I just wish the lemonade had a little more ice…