I’m off to Food Fete next Monday in NYC, which my instincts tell me will be our best ever. And it should be.
This is our third year for Food Fete, and I’ve learned a lot, not only about the event production side of things, but also how to create a valuable and compelling event for the press and exhibitors. Some of those lessons…
– Keep things as simple, while maintaining quality and integrity. Convince companies to work with you by saying “yes” as often as possible. People are so accustomed to hearing “no,” that you can quickly build valuable goodwill by saying “yes” to the simplest requests. Even if it requires a little more work on your part to do what needs to happen.
– Make it easy for the press to accept our invitations. Each press email invitation is personalized, and all editors have to do to RSVP is hit reply. There are no forms to fill out because I already have invitee information in my database.
– Pay attention to details, but don’t let them ruin your day when something goes wrong. Snafus are generally “behind the scenes” and go unnoticed by guests unless you make a big deal out of them. No event will ever be perfect.
– When it comes to budgeting, don’t be penny-wise and pound-foolish. That said, I’m living proof you can produce a great event on a tight budget.
– Have fun yourself, and the event will be fun.
I’ll provide an update on the night’s festivities, as well as some of my favorites from the Fancy Food Show later next week.