While the Food Fete press events are my number one priority (it’s how I make my living), I’ve decided to devote more time and energy here on topics that aren’t always event-related. The emphasis will still be on new specialty food, beverage and kitchenware products, peppered with some marketing nuggets here and there. And if I post something from another blog that I think is cool, I’ll give them credit.
From its inception last September, this blog has been — and will continue to be — solely my opinions and never part of any paid content arrangement. That said, I anticipate there will be instances when new products are submitted to me for review that I also find appropriate for potential inclusion in our media events.
When that happens, I’ll shift hats and make contact with those companies or their PR agencies for event purposes. Their decision to participate in any of my events (or not), will not affect my decision to write about products that I like and believe are worth sharing. Likewise, participating in Food Fete doesn’t mean you’ll be included in the blog. And if I do write about one of our exhibitors’ products, I’ll disclose that too.
Ask anyone who has worked with me on Food Fete over the past three years, and they will tell you I’m not a “hard sell” kind of guy. I create and present the opportunity. If you’re interested and feel it can benefit your company, that’s great. If not, that’s okay too. I’ll approach you again next year when circumstances might be different.
Since there is admittedly a fine line between my two roles, I just wanted to clarify them both.