I consistently tell companies that are evaluating Food Fete as a means to augment their PR programs, that our events are as much about building media relationships for the long haul as they are about getting editors to sample their products or merely hoping for some quick media coverage. Face-to-face contact and engaging with reporters in the right environment can be priceless.
Steve Rubel, a prolific blogger on PR and technology (Micro Persuasion), today drives home the importance of working intelligently with the media, built on a foundation of relationships. Though written for PR agency practitioners, what Steve writes also applies to the companies that participate in our press events. Here are a few soundbites:
- “Public relations practitioners, especially those who work inside agencies, know relationships count.”
- “They (pr firms) must not just focus on generating coverage. That’s a byproduct of good relationships.”
- “Proactively focus on becoming more networked. Join social networks like LinkedIn, Facebook and others. Start a blog. Go to conferences where the influencers flock. Get to know us as people and you will expand your network and your value to clients.”