Our 2014 schedule of media events has just been published, and is available for download at http://bit.ly/2014FFCalendar.
We’re building on our 2013 strategy of producing seasonal events every 2-3 months in New York City, in addition to our
annual west coast event in San Francisco each January.
This timing maps well to how PR agencies develop seasonal editorial pitches for their clients throughout the year, while creating multiple
opportunities for companies that introduce new products with varied frequency.
We’re also featuring only one themed event in 2014 — our Health & Wellness event in April — showcasing foods geared toward healthy eating, including the explosion of low glycemic and allergen/gluten-free foods introduced each year.
New “Restaurant Only” Food Fête
The restaurant business is changing, and to recognize that restaurants are stepping up their game to address the changing — and often healthier — food preferences of American consumers, we’re creating a brand new Food Fête event primarily for QSR and fast-casual restaurants wanting to show off their new menu creations to the national food press.
Scheduled for the spring, this event is being developed primarily for smaller restaurant chains, but is also open to independent eateries that are plugging into national food trends and want to tell the press about it.
“Best of Food Fête” Recognition
Each of our 2014 events will feature a new (albeit completely unscientific) scoring system for media attendees to rate their favorite exhibitor’s products. The exhibitor with the highest score receives a “Best of Food Fête” designation, with the second and third place finishers earning runner up status.
Food brands and their PR agencies interested in applying to exhibit ag any of our 201r events, can apply online at http://www.bit.ly/FoodFete2014App.