After running my own technology PR agency in San Francisco during the rise and fall of the dot-com boom in the late 90s and early 2000, I swore I’d never get back in the PR agency business.
At its peak, I grew my tech firm to eight people; reached a couple million dollars in annual revenue; [...]
Archive for the ‘Branding’ Category
Food Fête Summer ‘08 Concludes
Posted in Branding, Celebrity Chefs, Food, Food & Drink, Food Fete Events, Food Marketing, Food PR, Food Trends, Lifestyle Marketing, Marketing and Branding, Public Relations, tagged Food Fete on July 2, 2008 | Leave a Comment »
The fourth annual Food Fete media event took place on Monday (6/30) in New York, and it was by far our busiest and best event to date. Lots of interesting new products and a room packed with press.
Positive comments from our exhibitors and media were unanimous, with AOL Food’s Kat Kinsman reiterating for a second [...]
New Resource Directory for Gourmet Food Companies Cos.
Posted in Branding, Food, Food Marketing, Food Trends, Marketing and Branding, Public Relations on March 25, 2008 | 1 Comment »
I talk to a lot of small specialty food companies in doing what I do. When the conversation turns to how to grow their business, I consistently hear comments that point to gaps in their ability to easily find resources and experts to get critical things done.
A new site called The Gourmet Business Directory [...]
Food Fete Media Survey
Posted in Branding, Food, Food & Drink, Food Fete Events, Food Marketing, Food PR, Marketing and Branding, Public Relations on March 11, 2008 | Leave a Comment »
I’ve just launched a private survey of food journalists to measure their opinions on topics dealing with how food & lifestyle brands and their agencies work with the press.
Food editors who’d like to take the survey can email me at info (at) foodfete (dot) com to receive a link. The survey closes March 20.
Food Fête in 2008
Posted in Branding, Food, Food & Drink, Food Fete Events, Food Marketing, Food PR, Lifestyle Marketing, Marketing and Branding, Public Relations on November 28, 2007 | Leave a Comment »
I’ve received a good number of inquiries about our 2008 plans, particularly whether there will be a Food Fête media event in January in San Diego, which is during the same timeframe as the Winter Fancy Food Show. Historically, we’ve produced Food Fête during that show in San Francisco.
I’ve been weighing the pros and [...]
Coke. “The Right Thing”
Posted in Beverages, Branding, Food, Food & Drink, Food PR, Marketing and Branding, Public Relations on October 11, 2007 | Leave a Comment »
I live in Atlanta, and if you haven’t heard, we’re experiencing an extremely serious drought. The city, as well as most of the state, is simply running out of water, resulting in a total outdoor watering ban. It has been called a drought of “historic magnitude.” No watered lawns. No fountains at [...]
* UPDATE * Disney “Ratatouille” Wine. Huh?
Posted in Alcoholic Beverages, Beverages, Branding, Food & Drink, Food Marketing, Food PR, Marketing and Branding on June 26, 2007 | 5 Comments »
Update: It looks like Disney has backed off its plan to introduce this ill-conceived wine brand. Seems that others also felt it was odd that a brand eternally linked to kids was launching an adult, alcoholic beverage.
I’ve been scratching my head over the news today that Disney is launching a new wine based around [...]
Going, Going, (almost) Gone!
Posted in Branding, Food Fete Events, Food Marketing, Food PR, Lifestyle Marketing, Marketing and Branding, Public Relations on June 2, 2007 | Leave a Comment »
Food Fete is days away from selling out. So, if you’re among the food, beverage and kitchenware companies (or their PR agencies) that have been on the fence about participating, time is running out.
With just seven tables remaining, Food Fete will likely sell out within the next week — earlier than ever before. This is [...]
Updated Disclosure
Posted in Branding, Food, Food Marketing, Food PR, Marketing and Branding, Public Relations on May 30, 2007 | Leave a Comment »
While the Food Fete press events are my number one priority (it’s how I make my living), I’ve decided to devote more time and energy here on topics that aren’t always event-related. The emphasis will still be on new specialty food, beverage and kitchenware products, peppered with some marketing nuggets here and [...]
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My Twitter Updates
- This NYT piece reinforces why I got out of tech PR (and never looked back). Nothing has changed but the players. http://tinyurl.com/m7hamg 3 hours ago
- Village Voice liked Watermelon wheat beer from @21stamendment discovered at Food Fete. http://tinyurl.com/nw5mee #foodfete 2 days ago
- @OliverRanch CAN-SPAM is the federal anti-spam law. Find out more at http://tinyurl.com/6ldb8 3 days ago
- @OliverRanch Not sure if false sign-up falls within CAN-SPAM laws, but if you opt-out and keep receiving, you have more legal standing. 3 days ago
- @grubalicioussf Arizmendi is among the things I miss about SF. Now if they can just expand to Portland--though we have great bakeries here 3 days ago
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