NOTE: Some early blog coverage has already been posted, and I’ll keep updating this list as I find event round-ups or coverage of specific products.
Gluten-Free Fun: http://bit.ly/gpxur6
Refresh (Supermarket News blog) http://bit.ly/fDAt88
Kafi Drexel of NY1 News (via Facebook): http://on.fb.me/f74BNc
Brooklyn Allergy Mom: http://bit.ly/gAZWbJ
The first of our new health-focused Food Fête events took place last night in New York City, focusing exclusively on allergen-free foods.
Allergies and intolerances to foods that contain gluten, dairy, eggs, tree nuts, peanuts, soy (and more) affect a growing number of Americans who are always on the lookout for foods they can safely eat. The idea behind this event was to bring together a collection of such products to help educate writers and bring attention to a food-related health issue that doesn’t appear to be going away any time soon.
Given the product niche, this Food Fête was more intimate than most of our events — showcasing products from 14 companies. Dominating the product offering were a variety of gluten-free baked goods including cookies, breads and snacks. Pasta Prima introduced two very delicious raviolis, the first gluten-free ravioli to hit the market.
A few companies, including Chobani Greek Yogurt and Lucini Italia, focused new attention on existing products that are naturally gluten-free, giving allergy-sensitive consumers options they might not have otherwise considered, given these products are not specifically marketed to people with Celiac disease.
The National Peanut Board, which at first glance might raise some eyebrows as to why they’d be included among a collection of allergen-free foods, delivered the message that while some experience peanut allergies, peanuts and products made from peanut flour are gluten-free and widely consumed by Celiacs. Finally, General Mills was on hand not only to promote their line of gluten-free cereals and snack foods, they recently launched GlutenFreely.com to provide consumer education on living with Celiac disease.
Profiles of all the participating companies can be found at www.foodfetepress.wordpress.com.
More than 40 food writers and bloggers interested in this specific product category were treated to some totally new products from companies they had not heard of as well as those from several familiar brands. Food blogger and author Sloane Miller (a.k.a. Allergic Girl) also signed complementary copies of her new book “Allergic Girl,” set to hit stores in a week or so.
I’d like to extend a huge thanks to the participating companies and all the writers who came out last night.
Next up for us is our “Healthy Foods for Kids” press event on April 28 in New York.