Josh Morgan, a former colleague and author of a terrific PR and Marketing blog called “Don’t Eat The Shrimp” knows me too well.
He read the news on Wednesday about me launching a new permission-based PR consultancy called FoodSmart, and blogged about it.
Of course, I appreciate Josh spreading the love about my new venture, but it’s the last line of his piece that really captured what people know about me, and truly made me laugh.
Discussing about how I’m known for coming up with somewhat unconventional ideas, Josh wrote, “His latest idea seems like a very good one. I think it’s going to work out well. And if it doesn’t, don’t worry, Jeff will have another one.”
Thanks Josh.


You just keep coming up with ideas, and I’ll keep writing about them.
Good luck!
-Josh